Surveys found that more than half of small to mid-sized business owners do not measure or do not possess the capacity to measure the return from their marketing strategies.
Without any baseline tracking:
- It is impossible to track the success of your campaigns.
- Offers you no insight into other media or strategy alternatives that may bring more return.
- Leaves you incapable of learning customer preferences and behaviors.
Optin’s extensive data capture is designed for insights to enhance your marketing and overall business success.